{"id":6096,"date":"2015-06-15T14:27:42","date_gmt":"2015-06-15T19:27:42","guid":{"rendered":"http:\/\/realfoodhouston.com\/?p=6096"},"modified":"2015-06-15T14:35:05","modified_gmt":"2015-06-15T19:35:05","slug":"what-happened-to-arrowhead-mills-and-walnut-acres","status":"publish","type":"post","link":"http:\/\/www.realfoodhouston.com\/wp-files\/2015\/06\/15\/what-happened-to-arrowhead-mills-and-walnut-acres\/","title":{"rendered":"What happened to Arrowhead Mills and Walnut Acres?"},"content":{"rendered":"<p>So many family owned organic farms and food producers are being bought out by major food corporations and often the result is not good for us as consumers!\u00a0 The story of the selling of Arrowhead Mills and Walnut Acres is a long post and one I&#8217;ve been working on and rewriting for quite a while, but I think the subject is worth discussing as the organic foods business evolves.<\/p>\n<p>When Annie&#8217;s was <a href=\"http:\/\/www.bizjournals.com\/twincities\/news\/2014\/09\/08\/general-mills-buys-annies-homegrown-organic-foods.html\" target=\"_blank\">bought by General Mills<\/a> last year and more recently Hormel bought Applegate, I am reminded of what happened after similar sales of organic companies in the past. Sometimes the results are just disappointing, but sometimes they are tragic!<\/p>\n<h3>Two Buy-outs and the Two Different Results<\/h3>\n<p>Do you remember the real Walnut Acres before it was sold in 1999?\u00a0 Did you buy Arrowhead Mills grains and beans before they were bought by Hain?\u00a0 Both of these companies were pioneers in the organic food business and were bought out but with very different outcomes.<\/p>\n<p>The saddest of the two stories is what happened to Walnut Acres, and I want to leave its history until last.\u00a0 First I&#8217;ll summarize what happened at Arrowhead Mills, the organic producer of some of the best quality grains, beans, and other products for many years, well before organic became mainstream.<\/p>\n<h3>The Arrowhead Mills Story<\/h3>\n<p>Back in the early 80&#8217;s when my children were small, in order to get the best quality food for my family, I joined multiple food co-ops, some organic, some not, since organic was not widely available then.\u00a0 One of those co-ops was for large buys of organic foods from Arrowhead Mills, which, at that time, required a 200 pound minimum order for delivery.\u00a0 Our co-op compiled orders from several families to make up the minimum.\u00a0 I bought pails of peanut butter, large bags of dried beans, seeds, and grains, storing the extras in a freezer.\u00a0 I was also a member of a cheese co-op and a vegetable and fruit co-op during this time, but that&#8217;s another story.<\/p>\n<h3>The Founding of Arrowhead Mills<\/h3>\n<p><em><a href=\"http:\/\/realfoodhouston.com\/wp-files\/wp-content\/uploads\/2014\/09\/arrowhead_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6098\" src=\"http:\/\/realfoodhouston.com\/wp-files\/wp-content\/uploads\/2014\/09\/arrowhead_logo.png\" alt=\"Arrowhead Mills Logo\" width=\"237\" height=\"155\" \/><\/a>Back to Arrowhead Mills . . .<\/em>\u00a0 The company was founded in 1960 by Jesse Frank Ford, a Texas farmer and advocate for natural foods.\u00a0 His company was based in Hereford, Deaf Smith County, just west of Amarillo in the Texas Panhandle.\u00a0 Here&#8217;s a little more information about Ford that will interest Texans&#8211;he was a graduate of Texas A&amp;M where he was commander of the TAMU Corps of Cadets.\u00a0 Ford was interested in maintaining soil nutrition without pesticides and producing large-scale grinding of grains.\u00a0 He was also an active spokesman for the natural food industry and an activist for labor\u00a0 He was the author of three books, including <em>The Deaf Smith Country Cookbook<\/em>, which I bought (and still have) when I was in the co-op. [<a href=\"http:\/\/en.wikipedia.org\/wiki\/Frank_Ford_%28farmer%29\" target=\"_blank\">source<\/a>] My copy looks pretty much just like <a href=\"http:\/\/www.amazon.com\/Deaf-Smith-Country-Cookbook-Kitchens\/dp\/0020095007\/ref=sr_1_1?ie=UTF8&amp;qid=1411340068&amp;sr=8-1&amp;keywords=the+deaf+smith+country+cookbook\" target=\"_blank\">this one<\/a>.<\/p>\n<p>Here&#8217;s another interesting fact about Frank Ford&#8211;according to the West Texas Historical Association, his salary was never &#8220;more than three times that of his lowest-paid employee.&#8221; [<a href=\"http:\/\/en.wikipedia.org\/wiki\/West_Texas_Historical_Association\" target=\"_blank\">source<\/a>]\u00a0 That seems remarkable today when the pay ratio for CEOs to workers ranges, depending on the source, from more than 200 times to over 500 times! [<a href=\"http:\/\/www.businessweek.com\/articles\/2013-05-02\/disclosed-the-pay-gap-between-ceos-and-employees\" target=\"_blank\">source<\/a>]\u00a0\u00a0 For the history of Arrowhead Mills according to Hain, read <a href=\"http:\/\/www.arrowheadmills.com\/content\/our-history\" target=\"_blank\">here<\/a>.<\/p>\n<h3>Arrowhead Mills is Sold to Hain &#8211; Quality Changes<\/h3>\n<p>Ford sold Arrowhead Mills to the Hain Celestial Group in 1999.\u00a0 While the appearance of the products sold under the Arrowhead Mills brand looks about the same as before 1999, at least one of my former favorites is not made the same way at all.\u00a0 I have always preferred crunchy peanut butter to smooth, and Arrowhead Mills organic peanut butter used to be the best.\u00a0 Ideally crunchy peanut butter is made by not grinding the peanuts as long as the smooth so that there are pieces of peanut left in the mix.\u00a0 That is exactly how Arrowhead Mills <em>used to make<\/em> their crunchy version, but not any longer.<\/p>\n<p>Today&#8217;s Arrowhead Mills peanut butter is apparently made just like all the other major brands.\u00a0 They all make a lot of smooth peanut butter and, when finished, they add some chopped peanuts into the batch that is to be labeled crunchy.\u00a0 Although I still prefer to have some peanut pieces in my peanut butter, I preferred the way that Arrowhead Mills used to make it.\u00a0 Grinding for a shorter time tasted much better and had a more satisfying mouth feel.\u00a0 If you use Arrowhead Mills products, you may know of other changes in their finished products.<\/p>\n<h3>Special Nutrition in Deaf Smith County Soil<\/h3>\n<p>While the quality of some Arrowhead Mills products is not as good as before Hain ownership, at least most of their products are still organic, and they still market many of the same types of foods, although now most come from areas other than the fertile soil of Deaf Smith County.\u00a0 People who lived in Deaf Smith County were known to have far less tooth decay than those who lived in other parts of the country.\u00a0 Activator X, identified by Dr. Weston A. Price, probably what we now as Vitamin K, was found to be highest in Deaf Smith County. [<a href=\"http:\/\/www.healingteethnaturally.com\/vitamin-k2-dr-weston-price-activator-x.html\" target=\"_blank\">source<\/a>]\u00a0 Read more about the soil quality in Deaf Smith County here <a href=\"http:\/\/www.healingteethnaturally.com\/minerals-trace-elements-powerful-tooth-builders.html#dr-george-w-heard-book-extract\" target=\"_blank\">here<\/a> and <a href=\"https:\/\/www.seleneriverpress.com\/historical-archives\/all-archive-articles\/169-deaf-smith-s-secret\" target=\"_blank\">here.<\/a><\/p>\n<p>I will continue to buy Arrowhead Mills products because they do have a wide variety of organic foods that I can use; however, I still miss their delicious original peanut butter!<\/p>\n<h3>The Story of Walnut Acres<\/h3>\n<p>The story of the degradation of Walnut Acres is a much sadder one. If you see Walnut Acres labels on store shelves today, be assured that the label\/name is <em>ALL<\/em> that is left of the original Walnut Acres.\u00a0 Although Walnut Acres products are organic, beyond the label, there is <em>no<\/em> similarity to the wonderful, nutritious Walnut Acres foods I remember.\u00a0 George DeVault summarizes the fate of Walnut Acres concisely in <a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">What Became of Walnut Acres<\/a>, &#8220;Once a Mecca for the organic faithful, it existed in name only [after its sale in 2000].&#8221;<\/p>\n<h3>History of the Original Walnut Acres<\/h3>\n<p><a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6280\" src=\"http:\/\/realfoodhouston.com\/wp-files\/wp-content\/uploads\/2015\/05\/Walnut-Acres-Logo-300x233.jpg\" alt=\"Walnut Acres Logo\" width=\"267\" height=\"207\" srcset=\"http:\/\/www.realfoodhouston.com\/wp-files\/wp-content\/uploads\/2015\/05\/Walnut-Acres-Logo-300x233.jpg 300w, http:\/\/www.realfoodhouston.com\/wp-files\/wp-content\/uploads\/2015\/05\/Walnut-Acres-Logo.jpg 725w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/a>Walnut Acres was founded in 1946 by Paul and Betty Keene in central Pennsylvania.\u00a0 Walnut Acres was an organic farm and mail order food company.\u00a0 They grew, cooked, and sold a wide variety of organic foods from seeds and grains to canned soups and meats, all organic and made with the best available ingredients.\u00a0 I subscribed to their catalog and ordered occasionally, although the shipping costs were high from Pennsylvania to Texas.\u00a0 Thirty years ago, when organic foods were not as widely available, Walnut Acres was sometimes the only available source.\u00a0 Everything I ordered was delicious and of excellent quality.\u00a0 For 50 years Walnut Acres was a leader in the organic food movement and was very successful.\u00a0 By 1994 it had sales close to $8 million.\u00a0 (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Paul_K._Keene\" target=\"_blank\">source<\/a>)<\/p>\n<p>An interesting story illustrating the excellent quality of Walnut Acres food is related by George DeVault in <em><a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">What Became of Walnut Acres?<\/a><\/em> Walnut Acres peanut butter was so good that it changed food standards for the whole country! [Another peanut butter story!]<\/p>\n<blockquote><p>Federal standards stipulated that blanched peanuts must be used to make peanut butter. The contrary Keenes used whole, unblanched peanuts, complete with the vitamin-rich red skin and the nutritious heart or germ of the peanut. Federal regulations allowed up to 15 percent of non-peanut products such as sugar and saturated fats in peanut butter. The Keenes used only their unblanched peanuts, no added fat and just a pinch of salt. The result was that, in the beginning, Walnut Acres had to label its peanut product \u201cimitation peanut butter.\u201d Why? Because it did not meet FDA\u2019s minimum standards. Simply put, Walnut Acres\u2019 peanut butter was <strong>too good<\/strong>. The Keenes urged their thousands of loyal customers throughout the country to bombard Washington with letters of protest. They did and, in time, FDA changed its regulations. The Keenes fought &#8212; and won &#8212; similar battles over organic beef and pastas made with whole wheat flour. [emphasis added] (<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">source<\/a>)<\/p><\/blockquote>\n<p>Walnut Acres grew, cooked, and sold many organic foods and pastured meats, including granolas, soups and canned vegetables, peanut butter, apple butter, as well as basic staples such as grains, nuts, and seeds. (<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">source<\/a>)<\/p>\n<h3>Walnut Acres Sold<\/h3>\n<p>When Paul Keene&#8217;s wife Betty died in 1987, it became apparent that she had been a mainstay in managing the farm.\u00a0 The Keene&#8217;s daughter and son-in-law took over day-to-day operations, but the Walnut Acres was not growing as fast as other organic companies.\u00a0 It seemed that new capital was needed to stay in business.\u00a0 In March 1999, David C. Cole,\u00a0a former executive at America Online (AOL) and venture capitalist, who had become interested in organic foods, bought controlling interest and invested $4 million in Walnut Acres. Cole&#8217;s stated purpose was to increase its &#8220;online presence.&#8221;\u00a0 (<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">source<\/a>)<\/p>\n<p>Although internet sales grew, the business as a whole did not prosper as hoped.\u00a0 In June 2000, a new CEO was announced and the farm and store location was declared too remote and the plant not modern enough to continue operations there. In August 2000, the farm and store were shut down and 100 employees were laid off.\u00a0 Everything was sold at auction and processing facilities were set up elsewhere.\u00a0 It was said that crops remaining in the fields were harvested, packaged and given to food shelter.\u00a0 And that was the end of the original Walnut Acres. (<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">source<\/a>)<\/p>\n<h3>Walnut Acres Today<\/h3>\n<p>Walnut Acres (name only) was reborn and announced in a press release January 2001.\u00a0 The current company website never mentions the founders, Paul and Betty Keene, although they do say &#8220;We&#8217;ve been producing delicious organic foods since 1946&#8221; and claim to be true to their beginnings. (<a href=\"http:\/\/www.walnutacres.com\/\" target=\"_blank\">source<\/a>)<\/p>\n<p>The exact details of what happened to Walnut Acres are not public, but the company probably did need some reorganization.\u00a0 Its methods and purpose may not have kept up with the growing demands of the organic foods industry.\u00a0 In any case, Walnut Acres today is NOT the original in any way.\u00a0 None of the current products are the same, only the name and the logo remain.\u00a0 In other words, only the surface is Walnut Acres, the content is not at all Walnut Acres.\u00a0 Maybe Walnut Acres couldn&#8217;t stay in business as they were.\u00a0 Maybe they could have been saved with a different management.\u00a0 We will never know!\u00a0 However, the original Walnut Acres produced superb, quality foods, and those who remember almost certainly miss them.<\/p>\n<p>For the next chapter in Walnut Acres, Hain Celestial bought Acira, Inc., Walnut Acres parent company, in 2003.\u00a0 (<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">source<\/a>)<\/p>\n<p>I for one have never and will never buy the products of the current Walnut Acres.<\/p>\n<p><em>Sources<\/em><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Arrowhead_Mills\" target=\"_blank\">Arrowhead Mills<\/a>, Wikipedia<br \/>\n<a href=\"http:\/\/www.nofa.org\/tnf\/2006spring\/The%20Walnut%20Acres%20Story.pdf\" target=\"_blank\">What Became of Walnut Acres?<\/a> by George DeVault<br \/>\n<a href=\"http:\/\/www.businessweek.com\/articles\/2013-05-02\/disclosed-the-pay-gap-between-ceos-and-employees\" target=\"_blank\">Disclosed: The Pay Gap Between CEOs and Employees<\/a>, Bloomberg Business Week<br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/Frank_Ford_(farmer)\" target=\"_blank\">Frank Ford (farmer)<\/a>, Wikipedia<br \/>\n<a href=\"https:\/\/www.seleneriverpress.com\/historical-archives\/all-archive-articles\/169-deaf-smith-s-secret\" target=\"_blank\">Deaf Smith\u2019s Secret: An Explanation of the Deaf Smith Country<\/a>, by A. W. Erickson<br \/>\n<a href=\"http:\/\/www.arrowheadmills.com\/content\/our-history\" target=\"_blank\">Our History<\/a>, ArrowheadMills.com<br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/West_Texas_Historical_Association\" target=\"_blank\">West Texas Historical Association<\/a>, Wikipedia<br \/>\n<a href=\"http:\/\/www.healingteethnaturally.com\/vitamin-k2-dr-weston-price-activator-x.html\" target=\"_blank\">The important vitamin K2: Dr Weston A. Price&#8217;s powerful dental caries healer &#8220;Activator X&#8221;<\/a>, Healing Teeth Naturally<br \/>\n<a href=\"http:\/\/www.healingteethnaturally.com\/minerals-trace-elements-powerful-tooth-builders.html#dr-george-w-heard-book-extract\" target=\"_blank\">Minerals and trace elements: Vital tooth and body builders<\/a>, Healing Teeth Naturally<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So many family owned organic farms and food producers are being bought out by major food corporations and often the result is not good for us as consumers!\u00a0 The story of the selling of Arrowhead Mills and Walnut Acres is <span class=\"excerpt-dots\">&hellip;<\/span> <a class=\"more-link\" href=\"http:\/\/www.realfoodhouston.com\/wp-files\/2015\/06\/15\/what-happened-to-arrowhead-mills-and-walnut-acres\/\"><span class=\"more-msg\">Continue reading &rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":6098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[10,342,172,18,19,136,9],"tags":[174,40,31],"class_list":["post-6096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-access-to-good-food","category-environment","category-nutrition","category-organic-food","category-real-food","category-sustainable-farming-2","category-traditional-food","tag-nutrition-2","tag-organic","tag-sustainable-farming"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-content\/uploads\/2014\/09\/arrowhead_logo.png","jetpack_shortlink":"https:\/\/wp.me\/p70SEj-1Ak","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/posts\/6096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/comments?post=6096"}],"version-history":[{"count":10,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/posts\/6096\/revisions"}],"predecessor-version":[{"id":6323,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/posts\/6096\/revisions\/6323"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/media\/6098"}],"wp:attachment":[{"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/media?parent=6096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/categories?post=6096"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.realfoodhouston.com\/wp-files\/wp-json\/wp\/v2\/tags?post=6096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}